For decades, customers have trusted Intermatic to deliver quality, long-lasting solutions. But in addition to durability and performance, our team also prides itself on developing products that are innovative and meet the needs of modern users.
The same is true with our marketing efforts, and we’re honored to have been recognized for our work at the 2025 NAED Marketing Summit. This year, Intermatic took home three tED Best Of category awards for marketing excellence and was selected as a finalist for the prestigious Best Of Overall award.
Here’s a quick recap of this year’s award-winning projects and campaigns.
Category: Digital/Social Campaign – ARISTA® 2025 Product Line Expansion
Through a multi-faced campaign that included social media, email, video, sales resources, and more, our team worked to raise awareness for three new ARISTA® solutions. We also used the campaign as an opportunity for us to refresh collateral and share new applications for our flagship commercial lighting control system.
Category: Website – Intermatic Marketing Capabilities
To help showcase how Intermatic can support our partners’ marketing efforts, our team created a lookbook-style microsite to inspire collaboration and communicate our in-house capabilities. The site incorporated engaging language, visual cues, and concrete examples to demonstrate the wide range of resources available to our customers.
Category: Video – New Digital Automatic Wire Gauge Device (D.A.W.G.)
Our final Best Of award came in the video category and was also “best in show.” It featured our new Digital Automatic Wire Gauge device, which is known as the D.A.W.G. colloquially. We capitalized on the product’s canine-inspired name by incorporating endearing dog characters into our video marketing campaign. This lighthearted approach injected humor into what would otherwise be a deeply technical presentation, making the information more accessible and memorable.
Thank you to all the team members, partners, and industry allies who helped bring these campaigns to life. We’re looking forward to even more exciting projects in 2026 and beyond!